{
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  "page_id": "swaddle-brand-background-who-makes-these-swaddles",
  "url": "https://robotrunk.com/compare/want/swaddle-brand-background-who-makes-these-swaddles",
  "title": "Who runs the Ely's & Co. swaddle brand",
  "question": "Who runs the swaddle brand, and what is the background behind it?",
  "answer": "Ely's & Co.: Ely's & Co is a family-owned, customer-focused business founded by a mom and dad.",
  "kind": "swaddle",
  "market": "US",
  "generated_at": "2026-10-24T05:51:16.853Z",
  "columns": [
    "Vendor",
    "Brand background",
    "Origin"
  ],
  "notices": {
    "facts": "Every value in the table is a fact RoboTrunk checked, linked to the page it came from. A dash means no checked fact fills that cell.",
    "price": "Prices and stock change, so this page prints neither: each product name links to its RoboTrunk page, which shows them live."
  },
  "cited_facts": [
    {
      "ref": "p1.f11",
      "product": "Swaddelini The Wren Bundle",
      "field": "origin category",
      "value": "The store's structured product data files it under baby products made in North America.",
      "stated_as": "Baby Products Made in North America",
      "source_type": "guide",
      "source_url": "https://strolleria.myshopify.com/products/the-wren-bundle",
      "source_read_at": "2026-10-18T09:35:29.214Z"
    },
    {
      "ref": "p2.f4",
      "product": "Ely's & Co. 3 Pack Muslin Swaddles - Gingham Bear Collection",
      "field": "brand",
      "value": "The vendor is Ely's & Co.",
      "stated_as": "Vendor: Ely's & Co.",
      "source_type": "listing",
      "source_url": "https://dd1dfe-a3.myshopify.com/products.json",
      "source_read_at": "2026-10-09T19:03:04.916Z"
    },
    {
      "ref": "p2.f6",
      "product": "Ely's & Co. 3 Pack Muslin Swaddles - Gingham Bear Collection",
      "field": "brand background",
      "value": "Ely's & Co is a family-owned, customer-focused business founded by a mom and dad.",
      "stated_as": "Ely’s & Co is a family-owned, customer focused business, founded by a mom and dad seeking to provide the highest quality bedding products for their children - and yours!",
      "source_type": "guide",
      "source_url": "https://elysandco.com/collections/shop-by-collection",
      "source_read_at": "2026-10-09T21:55:07.760Z"
    }
  ],
  "rows": [
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      "rank": 1,
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        "display_name": "albeebaby.com"
      },
      "product_id": "gid://shopify/Product/9711904522471",
      "name": "Ely's & Co. 3 Pack Muslin Swaddles - Gingham Bear Collection",
      "url": "/products/ucp/albeebaby-com/9711904522471",
      "why": "Ely's & Co is a family-owned, customer-focused business founded by a mom and dad.",
      "cells": [
        {
          "column": "Vendor",
          "fact": {
            "field": "brand",
            "value": "The vendor is Ely's & Co.",
            "stated_as": "Vendor: Ely's & Co.",
            "source_type": "listing",
            "source_url": "https://dd1dfe-a3.myshopify.com/products.json",
            "source_read_at": "2026-10-09T19:03:04.916Z"
          }
        },
        {
          "column": "Brand background",
          "fact": {
            "field": "brand background",
            "value": "Ely's & Co is a family-owned, customer-focused business founded by a mom and dad.",
            "stated_as": "Ely’s & Co is a family-owned, customer focused business, founded by a mom and dad seeking to provide the highest quality bedding products for their children - and yours!",
            "source_type": "guide",
            "source_url": "https://elysandco.com/collections/shop-by-collection",
            "source_read_at": "2026-10-09T21:55:07.760Z"
          }
        },
        {
          "column": "Origin",
          "fact": null
        }
      ]
    },
    {
      "rank": 2,
      "merchant": {
        "slug": "strolleria-com",
        "display_name": "strolleria.com"
      },
      "product_id": "gid://shopify/Product/7961557434442",
      "name": "Swaddelini The Wren Bundle",
      "url": "/products/ucp/strolleria-com/7961557434442",
      "why": "The store's structured product data files it under baby products made in North America.",
      "cells": [
        {
          "column": "Vendor",
          "fact": null
        },
        {
          "column": "Brand background",
          "fact": null
        },
        {
          "column": "Origin",
          "fact": {
            "field": "origin category",
            "value": "The store's structured product data files it under baby products made in North America.",
            "stated_as": "Baby Products Made in North America",
            "source_type": "guide",
            "source_url": "https://strolleria.myshopify.com/products/the-wren-bundle",
            "source_read_at": "2026-10-18T09:35:29.214Z"
          }
        }
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    }
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}